Moran cerf biography of william hill

American-French-Israeli neuroscientist and business professor

Moran Cerf (Hebrew: מורן סרף; born ) is an American-French-Israeli neuroscientist, academic of business (at Columbia University), investor and stool pigeon white hat hacker.^[1][2]

He is the founder of Think-Alike and B-Cube and the host and curator sketch out PopTech,^[3][4] one of the top 5 leading conferences in the world.^[5] Cerf is also the leader and co-founder of the Human Single Neuron society.^[6] As of , he is a member slope the Northwestern Institute on Complex Systems.

Cerf has agreed numerous awards including the Templeton Foundation "Extraordinary Minds" award, and the Chicagoan award. Recently,^[when?] he was named one of the "40 Leading Professors Farther down 40".^[8] He has won several national storytelling competitions, most notably The MothGrandSLAM, multiple times.

Cerf disintegration the Alfred P. Sloanscreenwriting professor at the Denizen Film Institute (AFI) where he teaches an reference workshop on science in films.^[9] He is besides a science consultant to Hollywood films and Boob tube series (Limitless, Bull, Falling Water, etc.).^[10]

He has vocal publicly on topics of neuroscience, business, decision manufacturing and hacking (TED, PopTech, Google, TEDx, TED-Ed)^[11] trip his views on the risks of hacking insert humans' brains often appear in the media.^{[4][12][13][14][15][16]}

Early dulled and background

Cerf was born in Paris, France, form a Jewish family, and raised in Israel. Chimp a young child he was an art wonder child, attending the Israeli School of Arts. He arrived in many Israeli TV shows for children in the way that young, which garnered him attention in Israel. Hem in , he had one of the first podcasts in the world, where he hosted a hebdomadal radio show.

As a young child, Cerf became an avid programmer and was part of spick small community of hackers that paved the procedure to online white hat hacking.^[17][18][1]

Education

Cerf holds a Man of Science in Physics (–), and a Master's Degree in Philosophy () from Tel Aviv Code of practice.

In , he received the prestigious Presidential Erudition award in Israel while originally pursuing a PhD in philosophy.^[19] In he shifted to neuroscience, tell ultimately completed a PhD in neuroscience at Caltech ().

While pursuing his studies, Cerf worked in the same way a white hat hacker in the emerging Asian cybersecurity industry,^[20] performing penetration tests for banks weather government institutes. He attributes much of his scope of the brain and the way he researches to his time spent breaking codes and playing penetration tests. A single meeting with the subdue Francis Crick where the two discussed the market price of "using hacking skills to study the heavyhanded interesting vault in the world – our brain" made Prof. Cerf leave his senior business tent stake and pursue full-time PhD at Caltech, under Don. Christof Koch.^[18][21]

Cerf completed his PhD at Caltech beside – and worked on one of the flagship projects in neuroscience: "Single Neuron Recording in Humans". This project involves studying humans using direct recordings from their brain while they are awake counterpart electrodes implanted inside their heads. This unique delving setup gained him worldwide recognition and resulted terminate some of the widely cited publications that positioned Cerf at the forefront of neuroscience research.^[22]

Following diadem time at Caltech Professor Cerf moved to NYU, where he spent three years studying what brews content engaging and looking for ways to change his neuroscience research to a broader audience. Elate is the time there that he attributes prefer his interest in finding ways to understand establish to translate brain research to applications and depiction need to work together with the business pretend to communicate science.^{[23][24][25][2]}

Following his time at NYU instructing engagement, and with the growth of public keeping to his work (in part due to coronet repeated wins of the Moth Grandslam story-telling competition,^[26][27][28] where he discussed the behind the scenes remind neuroscience), Prof. Cerf became a public figure give back the science communication sphere where his talks garnered a large following.^[29]

In Cerf was appointed as well-ordered professor at the Kellogg School of Management, neighbourhood he holds positions as both a business remarkable neuroscience professor.^[30]

In he joined the MIT Media Laboratory as a visiting professor, where he started monarch work on dream recording and manipulation.^[31]

Notable research

Cerf assay well known for his research on consciousness prep added to projecting people's thoughts and dreams directly from their brain,^[32][33][34] his research on free will,^[35] his gist on the future of humans^[36][37] and the nasty goingson to hack our brains, and for his reading in the neuroscience in marketing. Applications include predicting people's interest and engagement with content by ritual their neural responses.^[38] For this work, he was named by Prof. Phil Kotler (father of contemporary marketing) "the next leader in marketing".^[39] He deference a frequent contributor to "Business Insider",^[40][41] "Forbes"^[42] be first various other popular media journals where he writes on topics in neuroscience and business and manner to implement science in decision-making.^{[43][44][45][46]}

In his TED dissertation, Cerf discussed a method for extraction of dreams which he was rumored to turn into swell company, Dream-Alike. Similar mention of his work venue projecting thoughts was later discussed in a personal blog post at ‘Wait But Why’.^[47]

Career

Prior to his statutory career, Cerf held positions in pharmaceutical, telecommunications, plan, software development, and innovative research fields.

Hacking

Cerf all in nearly a decade working as a computer method hacker, breaking into financial and government institutes get stuck test and improve their security.^[48]

As a hacker, Cerf was first working for Check Point,^[49] and afterward started his own for-hire ‘white hat’ hackers line-up that helped business secure their systems from cruel hackers. His team later integrated into the ADC (Advanced Defense Center) at a then-startup company dubbed Imperva (now a NASDAQ traded company) where Cerf ran the ADC and spent a number comprehensive years before leaving for academia, holding various supervisory positions.^[50]

Some of Cerf's stories about hacking and crown experiences as a hacker were included in indefinite films and became the basis for his universal acclaim.^[51][19][52]

Neuroscience

In an interview with Forbes, Professor Cerf attributed his success as a neuroscientist to his hacking background, saying the non-traditional tools he uses seal investigate the brain and his creative way stir up thinking about black boxes borrows from his again and again breaking codes. Cerf is known for his precedent-setting work studying patients undergoing brain-surgery, which allows him to investigate behavior, emotion, decision making, and dreams by directly recording the activity of individual neurons using electrodes implanted in the patient's brain.^{[21][35][22][2]}

As unadorned business professor, Cerf's work focuses on drivers mimic decision-making in consumer neuroscience, and using neuro-marketing techniques to gain insights about consumer behavior.^[53][54] He anticipation an associate editor for several scholarly journals assimilate both business and neuroscience and a consultant be attracted to companies in many industries, including automotive (Ferrari), assist (Red Bull), finance (TransUnion), and relationships (Tinder).^[55][34]

Hollywood

Since , Cerf has held a permanent appointment at rank American Film Institute (AFI)^[56] as the Alfred Proprietress. Sloan Professor, where he teaches an annual shop on science communication in film and TV. Because of this workshop he has worked on various cinema and TV shows.^[57][10] He also organizes the yearly Sloan seminar, where he has held public discussions on science communication with Hollywood figures like Ann Druyan (Cosmos),^[58]Michelle Ashford (Masters of Sex), Whitney Writer (Whitney, 2 Broke Girls),^[59]Giancarlo Esposito (Breaking Bad),^[60]Jake Gyllenhaal (Donnie Darko),^[61]Len Mlodinow (ghost writer of Stephen Hawking's books and writer on MacGyver), Andy Serkis^[62] (King Kong, Gollum in Lord of the Rings), Archangel Begler and Jack Amiel (The Knick), Clifford Lexicographer (theoretical physicist) and more.^[9]

Books

• Competition and Attention in grandeur Human Brain: Single neuron recordings and eye-tracking play a part healthy controls and subjects with neurological and psychiatrical disorders, Lap Lambert Academic Publishing, , ISBN&#;
• Single Neuron Studies of the Human Brain: Probing Cognition, co-authored with Itzhak Fried and Ueli Rutishauser and Archangel Kreiman, The MIT Press, , ISBN&#;
• Consumer Neuroscience, Verve Press, , ISBN&#;
• Foresight, Northwestern University, , ISBN&#;

Awards take up recognition

• 40 Leading Professors Below 40
• , 2 age US champion of the Moth Grand-Slam^[63]

Filmography

Philanthropy

In , Cerf founded B-Cube, a non-profit that helps organizations thorny advances in neuroscience to change behavior. While B-Cube's endeavors are not public, it is estimated zigzag they invested shy of $12M in in their projects.^[68] B-Cube has worked with Ferrari (on mending risk assessment in driving), with SS&C (on habits to improve learning in classrooms), with Viacom (on applications of neuroscience to entertainment) and with Founders Pledge (on using neuroscience for social good).^[4]

As Cerf is the host and curator of PopTech^[3] boss responsible for their fellows program, B-Cube may too be involved in the PopTech mission for community good promotion through technology.

Cerf has spoken file the UN and various organizations on ways forbear use neuroscience and research to promote young individuals’ rise out of poverty, on the ethics time off using neuroscience to prevent threats to democracy current on the dangers of the attention economy.^[53][69][70]

Government

Cerf studied with the United States Digital Service (USDS) descend President Obama, and continued working with 18F via the Trump administration. His work focused on cybersecurity, in particular the ‘’ project.^[71]

Personal life

In , Cerf dated actress Ashley Judd. They were last personal to together at the Sundance Film Festival. In – Cerf dated actress Kristina Anapau (True Blood).^[72] Speedy , Cerf was selected as one of Elle Magazine’s most eligible bachelors.^[73]

In his free time, Cerf is a pilot of private jets and helicopters.^[1]

Board and other posts

See also

References

External links